In a festive twist on an iconic holiday tradition, Lidl’s Freeway Cola truck is set to launch its UK Christmas tour in Dundee.
The 15-metre, 20-tonne truck will roll into Slessor Gardens on Thursday, November 14, from 12-6pm, marking the first of nine stops around the country and offering an exciting holiday experience to locals and visitors alike.
Mirroring the renowned Coca-Cola truck that has long symbolized the season, Lidl’s version aims to spread holiday cheer with a budget-friendly, family-oriented twist.
The Freeway Cola truck, recently showcased in Lidl's Christmas advert directed by Oscar-winner Tom Hooper, promises to be the centrepiece of the event.
As part of the Dundee debut, Lidl will set up a festive pop-up wonderland, where the first 250 visitors can receive gift boxes brimming with popular items from Lidl’s middle aisle.
In a nod to Willy Wonka, one in every ten boxes will contain a golden ticket worth £100 towards holiday food shopping, adding a touch of magic to the experience.
Visitors will also enjoy samples of seasonal treats, including panettone, snowmallows, alcohol-free mulled wine, and chutneys. The event will feature a ‘wish-mas’ booth for holiday wishes, prize giveaways, and chances to win prizes through the Lidl Plus app.
Joanna Gomer, Marketing Director at Lidl GB, highlighted the significance of the Freeway Cola truck’s tour, emphasising Lidl’s commitment to supporting and giving back to the communities it serves.
The Freeway Cola truck will be open to the public from noon until 6pm on November 14, making its Dundee stop a memorable start to the retailer’s holiday tour across the UK.
Source
Boost your career with expertly crafted CVs. Professional CV writing service cost varies, offering tailored solutions to highlight your unique skills and achievements.
Looking for a professional Cleaner CV Example? This guide offers tips and a sample CV tailored for cleaners, highlighting skills, experience, and achievements to impress potential employers.